Why Home Staging Before Selling is Critical

5 Critical Reasons to Stage Your Michigan Home Before Listing It

By Jeff Roth, Realtor

Home staging is no longer optional in this market, it is a must!
— Barbara Corcoran

Why Home Staging?

1.   Sell your home for more.

According to a 2021 survey by the National Association of Realtors, 23% of agents believed staging led to an increased number of offers and increased sales price between 1% and 5% compared to similar non-staged homes.

2.   Sell your home faster.

According to HomeAdvisor, staging your home can lead to it selling 33% to 50% faster than similar non-staged homes.

3.   Create an emotionally positive or aspirational setting for buyers.

The National Association of Realtors also found that 80% of real estate agents said staging made it easier for buyers to see themselves in the home.

A professional home stager can help place furnishings that are inspiring to buyers that you may not necessarily have in that space.

4. Turn odd layouts into functional spaces.

A professional home stager will have the right experience, furnishings and decor to turn an unused part of your home with perhaps an odd layout into a functional and attractive space for buyers.

5. Help prepare your home for pictures, virtual tours, and videos.

Having home staging done before marketing efforts begin sets the stage to present your home in the best possible way.

You may have to store some of your items until your house sells.

It is better to have a house that does not feel cluttered or have rooms look smaller than they are because of the number or size of furnishings.

What is home staging?

•   Helping the buyer see themselves living in your home.
Home staging is about allowing the buyer to experience the house as they might when they live in the house and experience a positive emotional connection with the home through the color, decor and furnishings. 

•   Using less stuff.
Sometimes the best thing to do when staging your home for sale is to remove items that may distract the buyer from the home like excessive personal items. 

•   Using the right stuff.
A professional home stager can help you create cohesiveness in the appearance and feel of your home for buyers.

They will have furnishings and decor to help with that for rent until your home sells.

•   Using the right colors.
Colors help set the mood for potential buyers in the home, and consulting with a professional home stager before painting can be valuable.

•   Setting the stage if the home is vacant.
Home staging is most vital when the home is vacant because an empty house shows all imperfections easily and makes it harder for the buyer to see themselves living in the home.

What is Virtual Home Staging?

•   Having virtual tours available for your property is becoming increasingly popular.
According to the National Association of Realtors, most buyers (93%) start their home buying search online. Having your home staged for pictures, virtual tours and videos can positively effect buyers interest in seeing the property in person.

•   Placing virtual furniture, colors or decor in a virtual tour.

Yes, virtual staging is a thing and you can enhance a virtual tour of your home with virtual staging. There are additional costs and costs can vary.

•   Always include pictures of what the space actually looks like.

You want to present your property accurately, so always include the actual pictures of your property along with your staged virtual tour.

What is Involved in Home Staging?

  • By looking at examples of staged homes and following staging guidelines, you certainly can stage your home yourself.

    However, having an initial staging consultation from a professional stager can’t hurt.

  • Professional home stagers charge a flat fee or charge by the hour for an initial home staging consultation.

    We at Arbor Advising recognize the importance of staging and always provide an initial consultation with a professional home stager for all our clients.

  • Sometimes the best thing to do is remove items. You may have to pay to store items when doing this.

    A home stager will have furnishings and decor available to rent to fill spaces and set the mood consistently through your home.

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  • It is most important to have your home staged when your home is vacant to increase buyer activity and offers.

What are the Typical Costs for Home Staging?

  • Costs start at nothing if you do it yourself. 

  • Having a professional home stager come through your home could be an hourly or flat rate, starting at $150 an hour to a flat rate for the initial consultation. 

  • Renting some pieces to stage the house could be minimal.

  • Renting furnishings and decor for an entire house could be the most expensive but also potentially yield a higher sales price and faster sale.

  • Depending on the size of the house and the length of time the house is on the market the cost could range between $2,000-$5,000 to ideally be offset by the higher sales price. 

  • The cost of renting furnishings and decor is also limited by the reduced time on market from the home staging.

What are the disadvantages of home staging?

The cost associated with having a home staging consultation. 

The cost of renting furnishings and decor or storing yours.

The time involved with moving your furniture and decor to stage the house.

How can a Real Estate Professional Help me with Home Staging?

•   A good agent will know a good home stager. 

•   Some agents will even pay for the initial consultation with the home stager.

We at Arbor Advising value the guidance and results of a professional home stager and always provide the initial consultation for our clients.

•   A good agent will want to add value to the transaction like using a home stager because they know it benefits most sellers to do so.

Critical Reasons to Stage Your Home Before Selling in Michigan

•   Sell your home for more.

•   Turn odd layouts into functional spaces.

•   Sell your home faster.

Want to learn more? Contact us.


Disclaimer:

Always speak to your CPA, investment advisor and attorney before making any investment decisions. Past performance does not guarantee future returns. Arbor Advising seeks to educate and does not endorse any specific product, service or investment.   

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